5 Ways to Increase Your Art Income as a Surface Pattern Designer

Create New Art and Reach Out to Existing Clients

Consistently creating fresh and captivating art is crucial for maintaining client interest and attracting new opportunities. By dedicating time each week to produce new designs, you'll expand your portfolio and show clients that you are actively engaged in your craft. At the end of each week, reach out to your existing clients to share your latest creations. This proactive approach not only keeps you on their radar but also showcases your commitment to providing unique and innovative designs tailored to their needs.

Find and Reach Out to 5 New Clients

Expanding your client base is a fundamental aspect of increasing your art income. Set a goal to find and reach out to at least five new potential clients each week. Research companies, brands, or individuals that align with your design style, and craft personalized pitches highlighting how your patterns can enhance their products or projects. Utilize social media platforms, professional networks, and online directories to identify potential clients. Remember, persistence and a targeted approach will help you secure new projects and clients over time.

Follow Up with Past Clients Directly

Don't underestimate the power of maintaining relationships with past clients. Reach out to them directly, expressing your appreciation for their past collaborations and reminding them that you are available for new commissions. These clients already know the quality of your work and the value you bring to their projects. By keeping the lines of communication open, you increase the likelihood of repeat business and referrals. Sending personalized follow-up emails or even a handwritten note can leave a lasting impression and set the stage for future collaborations.

Diversify Your Income Streams

As a surface pattern designer, diversifying your income streams can be a game-changer. Relying solely on client work might lead to fluctuations in income. To mitigate this, explore additional avenues to generate revenue. Consider the following options:

a. Print-On-Demand Platforms: Upload your designs to print-on-demand platforms such as Soiety6, Redbubble, or Spoonflower. These platforms handle the production and shipping of products featuring your patterns, allowing you to earn a passive income from each sale.

b. Online Courses or Workshops: Share your expertise by creating online courses or workshops about surface pattern design. Platforms like Skillshare or Creativebug offer excellent opportunities to reach a global audience and earn income from course enrollments.

c. Licensing and Collaborations: Explore licensing opportunities or collaborate with manufacturers to feature your patterns on various products. Licensing deals can lead to ongoing royalties, while collaborations can open up new markets and audiences for your designs.

Become a member of Patternfield

Join the Patternfield ecosystem and gain exclusive access to a wealth of resources designed to empower creatives like you. Immerse yourself in our curated webinars and courses covering a wide range of topics, including print and color trends, kids' trends, motivation for a positive mindset, expert portfolio advice, and invaluable insights into a career in surface pattern design. As a member, you'll also enjoy monthly mockups to enhance your design presentations and become an integral part of our targeted marketing campaigns, connecting you directly with potential buyers. Patternfield is your gateway to a supportive community, knowledge enrichment, and exciting opportunities in the world of surface pattern design. Embrace the journey with us today!

Increasing your art income as a surface pattern designer requires a combination of creative output, proactive outreach, and diversification of income streams. By consistently creating new art, actively reaching out to existing and potential clients, following up with past clients, and exploring new revenue streams, you'll pave the way for a thriving and fulfilling career in surface pattern design. Stay dedicated to your craft, be persistent in your efforts, and continue to seek opportunities to grow your art income over time.