Oh no, something went wrong. Please check your network connection and try again.

Finding new potential clients and how to approach them

August 16, 2023 - Tag: Marketing Strategies

As a surface pattern designer, finding new clients and establishing lasting relationships is essential for a thriving career. However, the process of identifying and approaching potential clients can be challenging, especially for those starting in the industry. In this blog post, we'll delve into effective strategies that surface pattern designers can employ to discover new client opportunities and learn how to approach them with confidence.

Know Your Niche

Before diving into the search for clients, it's crucial to understand your niche as a surface pattern designer. Identifying your unique style, design strengths, and target audience will enable you to focus your efforts on attracting the right clients. Take the time to create a cohesive portfolio that showcases your best work, emphasizing the strengths that align with your niche.

Research Potential Clients

Conduct thorough research to identify potential clients who align with your niche and design aesthetic. Look into companies, brands, and industries that regularly use surface patterns, such as textile manufacturers, home decor brands, and stationery companies. Online platforms, trade shows, and industry events can serve as valuable resources to discover potential clients. An easy way of doing this is simply going shopping at your local mall. Take note of brands that you are drawn to and feel you could add to their brand with your own unique designs.

Networking and Building Relationships

Networking plays a crucial role in expanding your client base. Engage with fellow designers, industry professionals, and potential clients through social media, design forums, and networking events. Building genuine relationships with peers and clients can lead to referrals and future collaborations.

Tailor Your Approach

When reaching out to potential clients, avoid a one-size-fits-all approach. Instead, tailor your communication to each individual or company. Personalize your introductory emails, highlighting your admiration for their work and explaining how your designs can complement their brand or product line.

Showcasing Your Portfolio

Your portfolio is your most powerful tool when approaching new clients. Ensure it is well-organized, easy to navigate, and showcases your best and most relevant work. Consider creating a digital portfolio that can be easily shared via email or a website link.

Offer Value Through Freebies

Consider creating free pattern samples or offering a limited-time license to potential clients. This allows them to see your work in action and demonstrates your willingness to collaborate. Providing value upfront can lead to long-term partnerships.

Be Professional and Responsive

When communicating with potential clients, maintain a high level of professionalism. Respond to emails promptly, showcase reliability, and demonstrate a strong work ethic. Building trust and credibility is crucial in establishing successful client relationships.

Follow Up Strategically

If you don't receive an immediate response, don't be discouraged. It's common for businesses to have busy schedules or lengthy decision-making processes. Follow up politely after a reasonable period, expressing your continued interest in collaboration.


Finding new clients and mastering the art of approaching them is an ongoing process for surface pattern designers. By understanding your niche, researching potential clients, networking, and tailoring your approach, you'll be well on your way to unlocking exciting opportunities and creating lasting partnerships in the dynamic world of surface pattern design. Stay persistent, showcase your talent, and embrace the journey toward a successful and fulfilling career as a surface pattern designer.